Banner Advertising on Musicale

The Musicale web site offers you a unique opportunity to reach a targeted audience consisting of musicians, collectors, dealers, and many others with an interest in orchestral stringed instruments. This means that your advertising campaign can be directed in a very efficient and cost-effective way.

All banner advertising space on Musicale is sold in multiples of 1,000 impressions, where one impression represents one view of your ad on one page. The costings given below are based on purchasing a set number of impressions at one time. To help you compare plans, the prices are given as CPM (cost per thousand impressions or 'mille') as well as the total cost for the campaign.

Banner ads can be displayed in two different zones:

Zone 1 is for leaderboard style ads (728 x 90 pixels) and these are displayed at the top of the page, directly under the lower menu. General Leaderboard banners can appear throughout the site. However, within this framework it is possible to define and limit which pages will carry your ads; for example, a bow maker might only want his ad to appear on pages dealing with bow sales. Home Page Premium banner ads can appear throughout the site including the home page. Please note that the Home Page Premium option is designed for fine instrument sales only - it can only be used to advertise an instrument or bow, not businesses, services or products.

Zone 2 is for Bottom Banner ads (468 x 60 pixels) and these are displayed at the base of each page throughout the site, except for the home page.

Musicale banner advertising includes full reporting, allowing you to track the performance of your advertising campaign. An emailed report will be sent to you as often as you like - daily, weekly, fortnightly or monthly.


Banner Package

Home Page Premium

General Leaderboard

Bottom Banner

   Size (width x height)

728 x 90 pixels

728 x 90 pixels

468 x 60 pixels

   Position

Zone 1

Zone 1

Zone 2

   2,000 impressions

A$35 CPM = A$70

A$28 CPM = A$56

A$13 CPM = A$26

   5,000 impressions

A$30 CPM = A$150

A$24 CPM = A$120

A$11 CPM = A$55

   10,000 impressions

A$25 CPM = A$250 A$22 CPM = A$220 A$10 CPM = A$100

   20,000 impressions

A$20 CPM = A$400 A$18 CPM = A$360 A$8 CPM = A$160

   50,000 impressions

  A$16 CPM = A$800 A$7 CPM = A$350

Please contact us if you would like to discuss advertising on Musicale.







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